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Student Profiles & Resumes

  • Facilitator Information
  • Gaurav Nagpal
  • 403.410.3198

Candidate #704

Segun

  • Marketing/Sales
  • Masters Degree
  • Seeking Work Experience - Placed

HIGHLIGHTS OF QUALIFICATIONS

  • Developed and executed integrated marketing strategies and consumer engagement programs while working for Promasidor Group and increased market share from 36% to 48% in 3 years
  • Developed and presented business case documents for new product development and brand revamp project for a declined brand in my role as a Business Development Manager; gained a 6% market share for the brand in the first year, and by the 3rd year it was the fastest growing brand in its category
  • Worked with diverse research teams in trade, consumer panel audits, and Omnibus tracking studies to gain insight into the competitive landscape, consumer trends along with market conditions and analysed/presented findings in an executive summary for management
  • Coordinated trade-fairs, trade shows and consumer sales promotions to increase brand engagements with target market, leading to 20% increase in brand awareness within 12 months
  • Collaborated with world leading creative and advertising agencies such as Leo Burnett and Grey Advertising to develop marketing communication materials across all channels and content for digital marketing/social media to win two of the ADVAN Awards for Marketing Excellence
  • Ability to analyse and model Nielsen data to forecast market size, market growth as well as to track brand distribution and market trends
  • Canadian Language Benchmark Scores
  • TOWES Scores
  • Listen/Speak8/12
  • Reading8/12
  • Writing8/12
  • Reading TextNot yet assessed
  • Document UseNot yet assessed
  • NumeracyNot yet assessed